As a point of clarity. We actually used to run an online dentistry magazine but grew weary and passionless with the industry … When we discovered mountain bikes we worked out that we could really just change a few words and the copy carried over directly. “I love teeth bikes” etc. It seemed easier just to keep the name than rebrand.
thanks for posting this up by the way pjt201 – much appreciated! We’re no singletrack but we do our best 🙂