Low Fell Cycles, Gateshead, great if you want to be told "you don't want to buy that", then get ripped off. Otherwise, not so great.
LOL, I live just a few hundred yard from this place, I find the guy is a pain in the arse. Agree with Davy.
I've only been into Bike Scene Guisborough a couple of times but they seem to be on the ball much more than most.
I here good things about Cestria in Chester le Street.