I planned to end mine a few months back, cancelled it and everything but they begged me to come back with a silly offer for sky/sports/movies/HD and unlimited broadband for around 30 a month, inc a new HD box.
So not much more than the cost if a freesat box. I will be keeping for remainder of the 12 month contract and see what’s on offer when silly price expires.
I do use the Sky Go a bit , and am one of those who enjoy watching others watch the Saturday stuff. IIRC Sky Sports News is now subscription only, so no longer a freebie. I am a footy fan so at the mo it’s a good deal for me..
Agree it is very footie focused though