Remember, YouGov is directed by a Tory, so conflict of interest there in any selective poling or skewed weighted questions
YouGov is an international Internet-based market research firm, headquartered in the UK, with operations in Europe, North America, the Middle East and Asia-Pacific.[2] It has no known connection with the UK government despite the name. Stephan Shakespeare, the firm’s CEO as of 2017, once stood as a Conservative candidate for Colchester; he was also a Conservative Party pollster.
YouGov was founded in the UK in May 2000 by Shakespeare and Nadhim Zahawi. In April 2005, YouGov became a public company listed on the Alternative Investment Market of the London Stock Exchange.[3]
Shakespeare has been YouGov’s Chief Executive Officer since 2010.[4] Roger Parry has been YouGov’s Chairman since 2007. [5] Political commentator Peter Kellner was YouGov’s President until he stepped down in 2016. [6]
YouGov is a member of the British Polling Council.[7]