I get that ads are necessary and Singletrack’s survival has got to be subs-driven. But I think most critics of the non-subs version would just like one with slightly fewer ads. It’s the recent creep of ads in every spare space that’s turning the site into a naff looking, inaccessible place to visit.
If Singletrack value new visitors and want to grow new subs from strangers, I would have thought they should be looking at sorting this out ASAP. If they just rely on word of mouth and people that already know and accept the site, then I can understand why they wouldn’t really see this as an issue.
Their site, their strategy, ultimately their success or failure.