Go & try plenty on, the fit, cut, length, thickness & purpose can vary widely & be very personal, as can the features, more minimal jackets with less features are quite common now, plus walking, hiking, climbing, mountaineering jackets can all differ in features but look very similar on the hanger.
My advise from experience would be don’t get hung up on the material, eg, Gore tex Active vs Gore tex pro, Pertex v exoshell v diamond light or whatever they are all called, fit & function is key, if anything consider the Denier level you want or need as that will play a part in comfort.
Arcteryx, Mountain equipment, RAB, Montane, Mammut, High end Berghaus & high end North face all have brilliant jackets from my experience