I tried 2 bikes at my lbs which is owned by a mate i ride with, he charged me £50 for the demo, 2 weeks later i was riding at GT and there was an Orange demo day and Alpine bikes were knocking 15% off, + other freebies, I rang my mate up to see if he could come anywhere near the price but he couldn’t so i bought the bike from Alpine bikes, i felt really really bad for not buying from my mate but it was a no brainer for the price, the only thing that made me feel a little less guilty was the fact he charged me for the demo, ps we’re still mates