Who are your target customers?
– People new to biking?
– People replacing/ upgrading bikes?
– People looking for a new type of bike?
What’s the size of this market and how many bikes will you sell?
What do your target customers want and on what basis do they make a choice?
– Brand?
– Bling?
– Reviews?
– Assuming more knowledge, spec levels?
– Price/Value?
Who are you competing with?
On what basis do they compete?
What’s your selling point and how are you different from the others?
How will you get these products to the market and get the awareness up?
Add marketing costs to your build and what is the impact on the bottom line?
Sorry – I do this stuff for a living!