I sorta looked at this a while (2yrs) ago when Canyon’s pricing was even keener and the £/€ rate more favourable.
At the time if you added up the retail cost of components on the Strive, you were effectively getting the frame for free! As above however this doesn’t mean those components would actually sell for this price plus the influence of selling fees etc.
Direct sales bikes remain an excellent and cheap way to get a full bike if you’re not fussy about components, but once you start building your own or swapping our lots of stuff it gets expensive.
Quite fancy the new Torque.. especially the top spec with Fox factory and mavic wheels. Would have to change the tyres though (mavic), and the brakes (sram->shimano) and probably the handlebar (canyon)…… Oh