Try Hunt, they’re fairly new to the industry but are getting good reviews. I think they only do boost though, depends what you want.
Fulcrum can often be found with discounts, Shimano XT if you,’re happy with cup and cone maintenance ( in which case, you can keep them going for ages), DT Swiss 1900s, 1700s if you can get a price reduction. Lots of others but I am not sure on prices. Superstar mixed reviews, Hope, their rims seem heavy for the price and seem to get mixed reviews (not so the hubs though)