if you apply that thought then a bike is worth about £40… if you do not take into account, R&D, Testing, Marketing, Packaging, Transport, Rent, Electric, Gas, Labour, Other staffing costs, Telephone, storage, equipment, tooling etc etc etc. If you don’t need an item then it can appear to be worthless and over priced!. I agree it is prob a wasted design that people will not buy, but only being worth £1.10 taking into account all the costs involved, and if it is a small Co making it with less lines they will have a higher mark up!