….and the ethics (or the marketing….
If a company that is in business to make money tries to portray itself as being ‘ethical’ then ethics/marketing are one and the same thing.
Some people buy stuff from Howies based purely on their ethics, therefore their ‘ethics’ have worked as a marketing tool.
There is nothing cynical about thinking this at all, its fact.
I work for M&S. ‘Plan A’ is a marketing tool, pure and simple.