Essentially frank – op moans about bike shop, loco defends said shop. Then later on in thread loco uses his second log in, shepleg (allegedly), to defend the same shop and suggest op has ‘history’.
No one, as far as i can see is suggesting loco is doing this to promote his well respected business, looking at sheplegs history, it would seem he used it to make an arsey comment about one chap in a thread where he was providing great advice as loco. None of which is a crime. I suspect in the context of this thread he was just trying to defend a mates shop. And has maybe come off looking a bit of a nob. But i would still let him service my fork.