My first ever mtb was a Specalized, so have a soft spot for the FSRs though the rest of the bikes are a little bland, but mainly due to paint schemes as opposed to technology… (Although, why they have stopped using shock bushes on some models is beyond me)
Treks I used to think were dull as dish water, though my Madone changed that as it’s the best road bike I have ever ridden (including some VERY expensive niche stuff). The ABP range of bikes are superb also.
Giants – not really a fan, though the reign and glory are both great riding bikes!
Big brands at the end of the day, have the budget to spend on fantastic technology and R&D. I can live with dull paint for that!
Says me with a carbon blur 😕