My comment was in relation to service not the bike, Boardman aren’t for me but if someone I knew wanted a bike where they do a model i’d recommend it.
you mentioned:
you pay crap money on staff training ,you and up with crap staff
This isn’t entirely true, you get some excellent staff in shops on minimum wage who love what they do.
The same goes with buying a bike. sorry but for £600 your less likely to get red carpet treatment than you would a £2k one. Harsh but its true. I don’t think its right but its the same as what you say about money going into staff.
im not that shallow a person to be worried what people think of me or what names on my bike, i dont have any need for xt,xtr everything,or niner stamped on my frame, my bike rides just as good as any £1600 bike ive owned or ridden
With most of the larger brands its not just the “bike” your paying for, you get the extra service. Scott and specialized for example have tech reps who visit stores, take staff out on rides and train them.