Shimano pedals & Specialized shoes.
Stans rims have never given me any cause for complaint, unlike some i could mention.
Avid bb7 brakes, not flash or fancy, they just work & are easy to look after.
ESI grips, bye bye hand pain.
Hope hubs, no complaints in lots of years of use, cheap adapters to change from QR to bolt through meant not having to buy new wheels for a new frame / fork.
Maxxis tyres, only just tried them, they knock spots off the contis & Shwable tyres used in the past.
Jones frames, i will always have a jones now, just brilliant bikes.