The 9.8 is £4500 and comes with carbon wheels, bars, eagle GX a good quality carbon frame and Lyrik RCT3 charged2 (was the RC2 even out when they launched or spec’s this model)
i dont think thats bad value, hardly surprising a bird bike is going to be cheaper is it? But for a bike from a dealer network the spec and price I personally think is too bad
edit: in fact using your link I added carbon bars and wheels to the bird build and it came in at £4174. Now that build comes with guide ultimates and xo1 but it’s hardly a million miles from the (carbon) trek price is it?