everyone knows what Advertorial means, and I’m pretty sure it isn’t them that got the country in “a bloody mess”
I think this is a perfect example of why the country (OK – western world) is in a mess.
We are constantly being bombarded with messages about “increasing productivity” and the importance of growth and increasing GDP.
This LITERALLY POINTLESS crap probably took someone a couple of days to put together, went backwards and forward between the creatives and the client a bunch of times. Needed negotiation between media buyers and media. Is likely currently being monitored for effectiveness and yet….
… all that could have been avoided, by someone with a scintilla of common sense pointing out early on in the process that it was sheer futile desperation on the point of all concerned to take it from a witless idea thrown out in a brainstorming session by a junior account exec who’s brother works at Halfords to the fully formed work of utter banality that currently graces the home page.
But…
… the several thousand pounds no doubt expended on the way all counts towards GDP (so hooray).