Morecambe is a complete dump.
Do not agree – bits of Morecambe are lovely and the view across the bay is stunning. It's pretty cheap too. Morecambe is a lot nicer than it was a few years ago.
Obviously these things are subjective but having lived there for 10 years during my childhood, working there for the last 6 years and my parents still live there I think I can say with absolute certainty that it is indeed a dump.
Take a look around, the town centre is littered with poundshops, no reputable shops to speak of, restaurant choice is dire. There's an Aldi on the seafront FFS which shows how desparate the planners are to attract business. Because of the very cheap housing much of the local population is on the disadvantaged side or very old or just those that have got stuck there like my parents. It has improved in the last few years but still has a long way to go.