From the outside, it seems that both before and after the vote the Yes Campaign did itself no favours by being unwilling or unable to understand the motives of no voters.
They have recently been described as:
‘people who will habitually support the status quo at almost any cost’ by Irvine Welsh, scared of change, not scottish or not scottish enough, sefishly protecting their own interests, tricked by the promises of devo-max or duped by a biased media.
Just maybe, they are as forward looking, intelligent and interested in social justice as the yes voters, but decided that the best future lay in the UK rather than an independent Scotland.