I don’t think its that hard to be environmentally friendly, and it doesn’t always have to be expensive. If you buy 2nd hand, its recycling. If you buy quality over quantity its environmentally much better.
I am not in a position where I can spend a lot of big money on stuff but buying something more expensive which will last a longer time over 3 x cheaper things which will have to be replaced seems very sensible.
With regards to cycling stuff I get it 2nd hand. Its going to get covered in crap anyways so I don’t see the problem!
There are a lot more companies adopting a sustainable approach. Howies and Rapanui are both British and seem to put some thought into where there stuff comes from. It may be made abroad but its usually from somewhere where at least considers workers welfare, or materials are sourced from places which have considerations or the environment.
I work in the waste industry and see the horrific amount of stuff discarded every day / week / year. Any small steps you can take to reduce this is a very positive thing.