The new gTLDs are just another extension of the extortion racket run by ICANN.
The notion that the TLD should represent the content of the site is something from the early 1990s. Do you buy your bikes from bikes.com or your cars from cars.com? Of course not.In the real world, TLDs and domain names are becoming more and more meaningless every day.
If you’re looking for a new pair of Oakley flak jackets with vr50 lenses, do you go to Oakley.com, Oakley.co.uk, Oakley.sunglasses, Glasses.Oakley, Oak.ley, Oakley.vr50.sunglasses.flakjacket? No of course not, you do what everyone else in the world does and Google for Oakley flakjacket vr50 then click the links that come up.