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  • Issue 157: Busman’s Holiday
  • pleasecycle
    Free Member

    To all on STW:

    We’ve now tweaked a LOT of the copy on the website according to the feedback on this forum and some individual emails. We’d love your ongoing thoughts (whether positive or negative) so feel free to check out the renewed text and get in touch: http://www.pleasecycle.com[/url%5D

    The “What We Do” pages have probably had the most work done, so be sure to give them a read… If any of it tickles-your-fancy or gets-your-goat then don’t hesitate to get in touch: info@pleasecycle.com

    Oh, and we recently created a fact-sheet to run under the noses of employers to relay the benfits of cycling (Downloadable PDF). Any thoughts you have on that are equally welcomed.

    (p.s – same email goes for you, Buttscratcher – London pint is on us.)

    pleasecycle
    Free Member

    @muppetWrangler – To clarify, Bike Concierge[/url] is a “list” of accessible services. I.e. we actually provide the service as/when required, such as quarterly maintenance sessions or a staff cycle event, for example. A lot of cycling services out there aren’t specifically tailored to a corporate environment, so we’ve built a network of great cycle suppliers and tweaked their offerings to suit businesses. Ultimately, if a HR department wanted to give 50 employees the opportunity to become confident commuting by bike then they’d simply need to call PleaseCycle and we’d do the rest.

    pleasecycle
    Free Member

    Thanks again to all who have been in touch and also to those who posted insightful comments on this thread. We really appreciate the feedback and will certainly make a few changes because of it. As a company our proposition is about getting more organisations to invest in cycling by creating one place to fulfill all their cycle needs.

    In reponse to HtS above, we provide two main services to clients upon sign-up. The first is an online hub of information which has (a) a section for employees where they can learn about cycling, record journeys/miles, plan routes, shop for discounted-equipment etc.; and (b) a section for employers with tools to promote cycing, the benefits of doing so, and how they could become more cycle friendly. The second is called “Bike Concierge,” a list of bookable cycle services to cater for any corporate cycling need – whether training, maintainence, parking solutions, c2w scheme, charity rides or otherwise. Access to both the online hub and Bike Concierge are included in a single price[/url] per organisation.

    If anyone else wishes to speak more directly about PleaseCycle and our offering then we’re still happy to chat via info@pleasecycle.com – so feel free to get in touch.

    pleasecycle
    Free Member

    To appease some comments on the first page this has just been sent to our copywriter:

    pleasecycle
    Free Member

    You’d think we were selling stocks/oil instead of inspiring cycling given the personal comments, although we do love the activity PleaseCycle seems to have generated!

    Admittedly our copywriter may have swallowed a scrabble-board while typing up the website, but it’s something that can/will be changed according to feedback like this. That said, our overall intent and offering is very much a bike friendly one-stop-shop for companies to get more involved in cycling, and we’re happy to see quite a few people identifying that as a very positive thing.

    Many thanks to people who have made contact and expressed such opinions directly – keep them coming!

    Continuing the discussion, how would you all feel if your employer offered an extra 5 minutes of holiday time for every return journey you made to work by bike? And no, pigs haven’t grown wings quite yet, it’s actually starting to happen.

    P.s – Buttscratcher has been cracking us up in the office. If he/she is ever in London and fancies a beer then get in touch.

    pleasecycle
    Free Member

    Thanks for your comments thus far – a lot of the points raised are very valid and something we obviously need to look at, especially the language style.

    The site only went up last week and we haven’t started promoting it yet for just that reason – it still needs tweaking. So keep your opinions coming and we’ll try our best to take them on board. Again, feel free to drop us a line if it’s easier and we’d be happy to chat.

    As a general question, would you not prefer your employer to have a more positive outlook on cycling?

    pleasecycle
    Free Member

    Hello to all of Singletrack,

    Given the comments above I simply wanted to introduce ourselves to the community, and stress that we’re very much open to feedback from avid cyclists such as yourselves.

    As you’ve rightly identified, we’re targetting a very corporate market and as a result have had to use a certain style of speak. Although our package tries to get the entire workforce involved in cycling, the individuals who will make the ultimate decision to sign-up will be Human Resource managers. The type of language on our website reflects that.

    I’m glad that crazy-legs (above) recognises that underlying intent, namely to get more companies focused on cycling and provide everything they need to do just that. It’s somewhat disheartening to see keen cyclists (whom we feel our package also benefits) getting up in arms about a company which is ultimately looking to encourage a stronger cycling culture within businesses throughout the UK.

    If any of you wish to have a direct discussion about it then we’re obviously keen to hear your thoughts. Please get in touch through the website or email us at info@pleasecycle.com (I promise there won’t be a “pointy haired manager” on the other end.)

    I cannot stress enough that we’re simply trying to get more people cycling to/from work – for a variety of great reasons – and hope you can understand our use of business-speak on a website which is specifically attempting to communicate with businesses.

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