oh my god, don’t ever by the cheaper end “man” products (the Gillettes, Tescos, supermarket brands etc) as they load them with what smells like concentrated Lynx mixed with condensed skunk jizz. You may well end up being a ladykiller, literally.
As for the basics, all a moisturiser has to do is hold moisture in the skin without being excessively greasy. Given that there’s a whole raft of different skin types due to hormones etc, you’re best off trying until you find one that works for you. If a cheap one works, then use it, it’ll do the same. If you want to spend more, that’s prerogative.