I suppose the people getting all annoyed that they can’t get a refund so they get the lower price would be perfectly ok with the retailer demanding more money from them if they put their prices up after you had bought something?
A polite enquire might work with the generous retailers but if they say no I don’t think you have any right to be annoyed about it.
It’s not that i think i have a right to an extra discount its just that with some brands im happy to pay extra for (at full price outwith sales) because i’ve received customer service that goes beyond what should be expected from every company – in terms of bike stuff this is hope, oakley, assos and rapha. So just getting a ‘standard’ customer service response is a bit disappointing because i expect higher from past experience.
Anyway i contacted them this morning via the ‘race radio’ chat function on their site and was offered the discount code before i’d even asked for one. So happy customer again, it doesnt cost them much for a bit of goodwill which they’ll make back many times over in the future.