I have noticed recently that many Rapha items are in fact not that much more expensive than other brands (to my amazement) when you are comparing with the likes of Assos and the top end Pearl Izumi, Gore etc.
I personally think it is really good stuff and looks good too. I have decided to have a bit less gear, but get better stuff so now I more or less only buy Rapha.
I know that probably means that most people here will think I'm a dick, but to be honest, it makes more sense to wear Rapha kit than it does to be riding my Cervelo R3SL and I even wear it mountain biking 🙂
Go on, flame me 🙂