#Enduro, as experienced by mountain bikers who don’t race in deadly earnest, is above all fashion.
Sure, the bikes are incredibly exciting etc. But it’s the first time I can remember where most riders are paying really serious attention to looking awesome.
It’s blanketed in thick irony, of course, but the aesthetic is very strong and huge numbers of people at the races are going for it very hard: flatteringly cut clothes in really bright colours and bold patterns, extreme colour-coordination, goggles worn rakishly on the helmet, and legions of photographers on hand to catch everyone throwing great #pro-elbows shapes.
We are dressing the part, and enjoying doing it. More important even than the fact that this is a race format for hobbyists who struggle with traditional formats, it’s an aesthetic for people who weren’t into DH, were repulsed by XC lycra and who understood deep down that the previous “trail riding” look of black baggies, black shirt (possibly with a word written on the front) and grey helmet just wasn’t very fabulous. Those guys have discovered the joy of wearing matching cyan shorts and shirt with bold cerise panels, topped off with a fluo-yellow lid and mirror-goggles, and they are loving it. Quite Gay
It’s good to see.
Openly Embracing your “Gay” really has been the missing aspect in Cycling for far too long and I for one applaud the Enduroists for bringing it to the forefront of their sport.