I’ve been with Amazon Prime for maybe eight years, it was before the price went up. I have only paid the Prime charge once in all that time (and it would be impolite to point out there mistake).
Prime offers music, video, shopping and next day delivery (which is far to long). The videos are 99p films in my opinion and the music is not my cup of tea. Amazon is also owner of Audible books (who get most of my money) and they also own Kindle (which gets none of my money)
I wouldn’t pay the price that they are asking for membership as i only use it to shop, and even that is not worth the asking price, but since i get Prime for free, i might as well shop and get the next day delivery.