Since the early 1980’s the media has been successfully “dumbing down” everything, removing those pesky long words with the “plain English” campaign, promoting moronic sheep like activity with the “Lad movement” and generally subtly indoctrinating people with the message that its happy to be dumb.
Intellectual growth or betterment tends to raise an unsettled eyebrow in the populace, original or creative activities tend to prompt unease now rather than intrigue or curiosity.
But it’s ok to consume, if you buy something creative then it makes you a creative type, how many of those folk gushing over the new black mac obviously try hard to buy into “the creative stereotype”?
We now live in a world where people consider themselves to be “a brand”, one that they align with products that reinforce their image and promote their placement in their target peer group.
tossers all of them.
Authors note: This post was brought to you by blue mountain coffee, gaccia classic, 17″ MacBook Pro, my sisters jeans & maxxis high rollers.