Huge variations between shops & suppliers but on a full bike I’ve been told it’s roughly a 15% mark up
Gotta be more than that. I just bought a 2013 bike from my LBS at a 20% discount. Now, I have bought three bikes from them in the last 18 months so they look after me, but I know they’re not going to sell at a loss!
Same here. I actually got 27% off a 2013 bike. I didn’t haggle or owt, just asked what sort of deal he could do me.