You moron. It's evolution of a sport – how do you think mountain biking in general started? Some guys took their bikes off road, adapted them to work better and then the manufacturers started to make bikes that were more suited to it. It's just the same thing again, people are riding different stuff in different ways and then bikes come out that suit their needs. No-one's 'making up a niche'. How the f#ck would you do that anyway?
Blimming 'eck someone got out of bed on the wrong side this morning! It's Friday, it's a bit of lighthearted banter, get over it! Anyway I am way in a niche as I ride with a toaster strapped to my bars, I totally ride xxxxxc toastcore dude!