I subscribe purely because I recognise the effort it takes to try and run a business and it costs relatively nothing per month
I’ve never bought the mag as 99.99% of the riding/bikes/products bore the shit out of me and only read some stuff on the front page very occasionally
However the forum is a gold mine of crap information and minds who will answer a question pretty quickly
The pinkbike nugget is interesting, having been a member there since it started. It’s a much better forum (and buy/sell) but actual traffic is crap outside of the niche threads. Though that’s probably due to people debunking to discord groups
Edit though I’d suspect the pinkbike revenue is way above here