Touring / hybrid I know, but mrs_oab’s ‘light’ hybrid (Merida eSpeeder with hub gear @15kg) gets a lot of attention. A few weeks ago we bumped into a friend with a step through touring ebike. She, and her 6 companions, were all amazed at the light weight of mrs_oab’s bike. They had all been told by shops to avoid hub motor or not even told that such a light bike exists. Many had paid more than we had. All commented that the weight of their bikes was an issue – they could not lift onto car racks, not east to get into sheds, even lugging them at the cafe we were at etc etc. A few took a spin on mrs_oabs ride and were surprised how powerful it was, commenting that they rarely use full power on road.
This of course is a non-mtb selection of 50+ ladies and touring bikes…but there are parallels I think.
IMO, much marketing on ebikes is about POWAH and huge range. Yet the average punter does not need that much power (certainly on road) and appreciates a much more balanced approach to the spec / range / weight etc.
So I think we will see a blending and balancing, away from mini-motorbikes.