I did a Ae and Kielder last year and enjoyed both. I’m definitely “average” and didn’t find anything at either to scare me off trail wise. The competition was hot though with lots of ex-DH racers and I was right at the back results wise.
Atmosphere was good. Weather was somehow p*ss poor at virtually every event when virtually every other ride I did all year was dry!! Mr Parr obviously ain’t friends with who/whatever up above! ;-)
The main thing that puts me (and many of my mates) off is the price. I totally understand all the costs involved but when you are at the back the only thing that diffrentiates it from a (totally free) normal ride is some times on a web site a couple of days later. Don’t know what to do to fix this but it didn’t feel like value.
When I did a couple of the earlier French organised enduros at Kielder they were half the price and I got a jersey and a bag of stickers, free mag etc. Maybe try to get the sponsors to give some stuff for something like that?