This isn’t really anything new, its been going on for years.
Garmin Connect is exactly the same if you dont make your rides private.
Listen to what people have said above, make your rides private and only share or allow to be followed by people you know.
NEVER list the actual makes and models of bikes you have, Road, Road2, mtb, mtb2 etc… you know what bike they are, nobody else needs to know, but if you have your privacy set up correctly, is doesn’t matter, as only people you allow will be able to see that info.
In this day and age, it is really easy for people to Google a name or a picture, and have a good chance of tracking down an address from it.
Oh, and on Strava/Garmin Connect, I don’t use my real name either. Its a bit pointless having a privacy zone if you use your real name in full for all to see!