Instead of Cycle to Work where the individual ends up owning the bike it is equally possible for the company to retain ownership and the bike is treated like any other bit of office equipment. The bike is then available to be used for office use. I use a bike to see clients and generally get about town.
As I own the company and there is only two of us here there is no real difference between me owning the bike or the company doing so. The nature of the company makes no difference but we are a sustainability consultancy.
What I am interesting in is knowing what the maximum value (if any) would be.