Superstar sintered brake pads are ace, mine are lasting an age.
I saw Fruit at SITS, seemed a young lad and I'm sure he will mature with age. Who wasn't a bit feisty when they were younger.
Hats off to him for doing something that even now I would probably shy away from.
I can remember about 4 yrs ago going through a set of Goodridge pads per ride, seemed to be a dodgy batch. never saw anyone slagging them off.
As for the holy than thou posters, give it a rest. It may surprise you but most people who ride a bike don't even know Singletrack exists. So I'm sure his business won't suffer.