yeah, a few did (and a few very much didn’t), we had a bunch wait over 9 months for the initial drop.
But absolutely key was keeping the customer informed of progress along the way – this did have the the side-effect of reminding them that we were slow, but the majority appreciated and waited
Spengle get it!
It matters less how late your product is, what matters is how you manage customers expectations and how you communicate with them.
I’ve a frame on order from a UK manufacturer that’s running a few months late, it’s slightly frustrating but I’m fully aware of the delays as I’m kept regularly informed.
Another friend ordered a bike that was several months late, each step of the way they were informed of the issues affecting delivery. When you buy from small boutique brands late delivery now seems the norm.
Where Sick continue to fail is with their lack of communication, lies when they do, questionable quality, arrogance, their woe is me attitude with barely a hint of sorrow for customers (and now suppliers). They really are undisputed champions of BS bingo and proud wearers of the emperor’s new clothes.
