Not sure whether this is actually a positive move for consumers:
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Less data bandwidth for the user
Faster load times
Clutter free sites
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Increase in pay-walls for sites that rely on advertising for free content
A potential step away from ‘net neutrality’
It’s the alt one that really concerns me. The next logical step for 3 would be to only allow adverts through from those that pay them an extra fee to do so.
It is a similar step to what ISP’s have been trying to do for years, which is to throttle speed of access to sites (such as Netflix) unless they pay them for ‘priority’ bandwidth.
I’m firmly against any such measures as it hurts net neutrality and impacts on our choices as a consumer through the stifling of start-ups and new market entrants.