I wrote a letter in to the Metro about 5 years ago in reply to an article where the women who wrote it (I picture a middle aged, middle class woman in vaguely ethnic clothing) was stating she could not believe that anyone would buy fair trade coffee.
I wrote in pointing out that fairtrade coffee tasted like 5hit as the only fairtrade there was at that point was one type in the coop and some god awful stuff available from United Reformed churches.
I got a scathing letter back by another woman repremanding me that there were a wide range of fair trade coffees about if I was willing to spend the money and many of them were delicious. My letter was marked Jon, Manchester. Her letter was marked Araminta, SW1. I didn't realise they read the Metro in Knightsbidge.