Blimey, I had a conversation with the neighbour last night about kettles, as she’s just bought a stove top one and said it tastes better but she doesn’t know why. My answer was pretty much word for word this:
grum – Member
It’s a basic cognitive bias in humans which makes us think that things we have expounded more effort on are intrinsically better.
I used the example of Vinyl over CDs over MP3s.
I see it as a return on an investment. If you invest nothing you appreciate the return less.
In answer to the ‘why are kettles crap’ question, I think the safest answer is ‘planned obsolescence’.
There’s a great documentary about planned obsolescence kicking around on the internet somewhere. Interestingly in the 50s it was actually proposed to US congress that the lifespans of goods should be legally limited in order to ensure capitalist consumerism could actually work. Manufacturers actually wanted laws to force people to dispose of and replace goods after a set time.
Obviously it wasn’t passed, but that doesn’t mean it’s in the interest of any manufacturer to build products that never need replacing.