But its the same as cars as far as I’ve witnessed.
BMW, Mercedes, Jaguar(jag),ferrari etc are all refered to by there onwers in reference to the make and not the model
I’ve never hear a Ford or Vauxhall owner refer to the make, they would say my modeo of focus or vectra etc.
It a show of superiority.
I’m Non apple owner. My car, my phone, my road/commute bike, my mountain bike type of person.