Dear PleaseCycle,
I put it to you that HR managers in large corporates are also human beings capable of understanding plain english.
I’m sure you’ve done your research and been told that people like to be spoken to in that way but in the 8 years I’ve been marketing to folk like that I’ve always tried to make language as easy as possible for them to understand – because otherwise they switch off…
Also my lady friend is an HR manager who works for a large corporate and has worked for many big banks and she HATES that kind of speak!
Maybe you could try having two websites with different copy and see which does better. If you do, please let me know as I’d love to know the outcome.
Best of luck with it though – I do think the idea is a good one