BMW fit gps trackers as standard, Citroen possibly other in the PSA group do too. There are benefits for all road users with Telematics.
For the insurance company which other than taking a normal business profit(if there lucky) does just pool the risk and distribute it by premiums to customers has an opportunity to reflect that premium to you as an individual not just someone like you based on age, gender, postcode, credit score.
They also get early notification of an accident which helps manage accident cost and further reduce premiums.
The motorist gets premiums that reflect their driving style, feedback on how to improve it (that’ll be popular) and all sorts of possibilities such as which roads are dangerous etc. And of course the premium will be based on them not people like them which must be good?
There are still those who wont like the idea of being tracked but unless you manage the settings of your phone thats probably happening anyway, why not allow to your advantage.
Lastly from the viewpoint of a road user who is not always a motorist if it may go someway to reduce the 3,000 deaths we have on UK roads each year and it will be a start until its linked to google maps and automated controls etc.
Whats not to like ? (as long as they don’t invent a bicycle version)