I’ve always had BMWs but currently have an Audi and won’t be getting another (and it’s quite a juicy one). For me, they’re just too detached to drive and as I don’t drive every day anymore, I want to enjoy it.
However, modern autos are great and if you’re likely to spend much time in traffic or around town, that would swing it for me. Quattro is also nice when the weather is grim.
I’d say the Audi is arguably the better day to day car due to 4wd and autobox, but the BMW is probably the one that would make you smile when driving it every now and then.