It's not price fixing, the prices are usually suggested retail prices & you've shown two very desirable bikes, which in the case of the Zesty are hard to come by as a dealer anyway, so why would they discount them, when they know they'll sell through anyway?
We know the manufacturers set the prices
How do you 'know' that? it's news to me!
Margins on high end bikes & frames isn't as great as many people think (I know having run a shop for the last eight years)
What do you expect dealers to do? Huge discounts & sell at a loss just to keep you happy?