Convert, Pete told me that he opened the shop because he wanted to meet the needs of people coming to Anglesey who’s weekend was ruined by poor planning and preparation (forgetting a paddle for example). It’s really a kayak/climbing shop that expanded into bikes because they were asked for bike parts by locals. He seems to embrace the internet, but takes issue with the big sales channels extracting their profit from the UK and putting very little back. Unusually, he appears to be a socialist shopkeeper!
I think his point(and it is my LBS, so I have spoken to him after all isn’t that one of the things we use them for, just a chat) is that ebay take a huge chunk of his margin (as we’ve already established, ebay is ‘competitively’ priced so margins are reduced), which they then extract from the UK economy through clever accounting. As he said to me “People complain about the lack of a pay-rise in their public sector jobs, but then shop with tax dodgers, it’s like spending all your wages and then complaining you have no savings for your holiday”.
As I said in my OP, an interesting blog post and it appears to have encouraged some debate.