I’m not defending his comments. But, on a commercial basis Sky sponsor a mens world tour team makes sense. It raised their profile a the same time as cycling exploded in the UK. Mens TDF was already on mainstream TV and had an ok following, combining that with the level of talent coming out of the BC performance programme allowed them to exploit that perfect storm.
Sadly womens bike racing has not had the coverage on UK TV or other media that makes it attractive to a company like Sky have loads of money to spend on sponsorship. I would guess that Wiggle would love to be a headline sponsor of a mens world tour team, but their pockets aren’t deep enough. The womens pro ranks offer Wiggle a cheaper alternative, that probably attracts viewers who are interested in their products.
Overall my view on this issue is that PK should have kept his mouth shut or/and his iphone locked and that I would like to see more womens racing on TV (with bigger sponsors if possible).