It amazes me that people think getting a discount is a right. It's the price it says on the ticket, get over it!
Now I'm not against asking for a discount, I've blagged discounts before and I consider it a bonus, but if they say no, tough shit.
I've been told Oranges don't get discounted much because they always comfortably sell what they make and it's viable to run like they do. Want an Orange, pay for an Orange.