Lyons,
Our shop is in Central Scotland but we have a van so are hoping to do more demo events certainly in Scotland but perhaps further afield.
With regard to discounts, I have given discounts on every bike so far – I was/am a consumer too so I am happy to give a percentage back or some money off. At the moment it's not a money-making enterprise but the ride needs to be experienced and the brand needs more presence. In my mind, to achieve that, a fat bloke (me) bouncing past you (I hope) on a Pronghorn is one of the best ways to do so.
We have 3 demo 150mm Trail bikes and 2 demo 100mm Race bikes. Massive investment for no return but we like a challenge and while it's a niche product (and the Captain points out it's ugly), it really works for me. I tried tons of bikes at Eurobike and these stood out above all.